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Our Mission is to Bring the Incredible Power of Genetic Testing to the World

We’re a genetics-based health-technology company that combines advanced genetic testing, nutrigenomic education, and a global network of accredited practitioners to help people make sound, daily choices to live longer, healthier, and better lives.

Our Leadership Team


Tony Hsu

CEO

Tony joined 3X4 as CEO in August 2022, after serving as a lead investor and Chairman of the Board for three years. ...He brings to 3X4 extensive operational and leadership experience and a passion for impacting lives through the intersection of health and technology. As founder of Alethea Capital Management, Tony has expanded the venture practice, leveraging its geographic and relationship access to innovators and leaders in the life science space. He regularly serves as an active board member for several portfolio companies across a wide range of strategic and operating areas. Tony is a Co-Founder of Just in Time For Foster Youth, a leading non-profit for emancipated foster youth, and is currently serving as a seed investor and advisory board member for Find Ventures, a Seattle based organization providing early-stage funding and equitable opportunity to entrepreneurs of all backgrounds.


Tony joined 3X4 as CEO in August 2022, after serving as a lead investor and Chairman of the Board for three years. He brings to 3X4 extensive operational and leadership experience and a passion for impacting lives through the intersection of health and technology. As founder of Alethea Capital Management, Tony has expanded the venture practice, leveraging its geographic and relationship access to innovators and leaders in the life science space. He regularly serves as an active board member for several portfolio companies across a wide range of strategic and operating areas. Tony is a Co-Founder of Just in Time For Foster Youth, a leading non-profit for emancipated foster youth, and is currently serving as a seed investor and advisory board member for Find Ventures, a Seattle based organization providing early-stage funding and equitable opportunity to entrepreneurs of all backgrounds.


Dr. Yael Joffe PhD

Founder and Chief Science Officer

In her role as Chief Science Officer, Dr. Yael Joffe brings over 20 years of experience in nutrition, genetics, sound research, clinical practice, and scientific integrity to 3X4. ... In the rapidly-evolving discipline of nutrigenomics, Yael is globally acknowledged as a leading expert in the field. She is a highly sought-after speaker, has co-authored two books, "It’s Not Just Your Genes" and "Genes To Plate", and has been published in multiple peer-reviewed scientific journals.

Yael is at the forefront of nutrigenomic education and has helped develop and supervise nutrigenomics courses around the world, including her own Manuka courses, which have trained hundreds of healthcare practitioners globally. She is currently an Adjunct Professor, teaching Nutrigenomics at Rutgers University and MUIH.


In her role as Chief Science Officer, Dr. Yael Joffe brings over 20 years of experience in nutrition, genetics, sound research, clinical practice and scientific integrity to 3X4.

In the rapidly-evolving discipline of nutrigenomics, Yael is globally acknowledged as a leading expert in the field. She is a highly sought-after speaker, has co-authored two books, ‘It’s Not Just Your Genes’ and ‘Genes To Plate’, and has been published in multiple peer-reviewed scientific journals.

Yael is at the forefront of nutrigenomic education and has helped develop and supervise nutrigenomics courses around the world, including her own Manuka courses, which have trained hundreds of healthcare practitioners globally. She is currently an Adjunct Professor, teaching Nutrigenomics at Rutgers University and MUIH.

Our Team

3X4 Genetics is headquartered in Seattle, Washington, with offices in Cape Town, South Africa. We’ve built an all-star international team of bold, optimistic and passionate people who want to unlock their potential and grow in every direction. We’re obsessed with our customers and are here to help them reach their goals, whatever they may be.