LAFC Becomes First Professional Team To Partner With Sports-Tech Innovator Genefit
Written by LAFC Communications
On Tuesday, Nov 22, 2022, 05:00 PM
The 2022 MLS Cup Champions, LAFC, announced a new partnership with Sports-Tech innovator GENEFIT, becoming the first professional sports organization to team-up with the enterprise software company.
“As a Club, we have challenged ourselves to be a leader in Major League Soccer both on and off the field, and we feel that working with GENEFIT does just that,” said LAFC Co-President & General Manager John Thorrington. “This technology will help us unlock the next level of athletic performance, and we are proud to be alongside GENEFIT for this journey.”
GENEFIT, powered by 3X4 Genetics, is the world’s first enterprise software program synthesizing physiological data with genetics built specifically for elite sports organizations. GENEFIT eliminates the trial and error for training, recovery, and injury prevention while providing practical insights to enable data-driven decisions for coaching staffs and athletes alike.
“In professional sports, a one percent edge can often mean the difference between winning and losing. GENEFIT’s value proposition is to increase long-term ROI for the Club and maximize the lifetime value of an athlete,” 3X4 Genetics Chairman & CEO Tony Hsu said. “We are excited to deliver this first-of-its-kind technology to LAFC and honored to collaborate with this world-class organization.”
“GENEFIT’s ability to integrate genetics into the equation of athlete performance is not only a key differentiator, but a game changer,” LAFC Performance Director Gavin Benjafield said. “We are looking forward to integrating GENEFIT’s cutting-edge technological solutions to support our team’s decisions and enhance player performance.”
